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Why Integrated Marketing Automation Platforms Are Better Than Best of Breed

Customer Engagement, Dynamics 365 / CRM

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Lately, we’ve been getting a lot of questions when it comes to digital marketing solutions. They tend to boil down to, “Should should we invest in a best of breed solution, or one that integrates with our Dynamics 365 CRM platform?” Let’s answer this question and validate it with a case study.

“Integrated” Beats “Best of” Marketing Automation Platforms

C5 Insight has extensive experience migrating a number of best of breed marketing platforms into one of the several platforms that are fully integrated with Dynamics 365 Sales. It’s become clear to us that the cost of keeping up with systems that aren’t fully integrated can exceed the benefit of having the best of the best solution. 

At the same time, the solutions available that integrate with Dynamics 365 continue to evolve and now rival the capabilities of the more established digital marketing automation platforms (and, in some cases, they exceed those capabilities).

Case Study: Integrated Sales and Marketing With Dynamics 365

This morning, I watched a video where one of the largest B2B sales and marketing organizations in the world was able to unify their sales and marketing messages, generate more productive leads, and deliver a more seamless customer experience by leveraging the power of Dynamics 365 Sales and Dynamics 365 Marketing.

They may have been a bit biased…the company is Microsoft. But it’s hard to argue that any company has a more complex set of data and customer relationships to manage than Microsoft. 

With Dynamics 365, Microsoft was able to streamline their sales and marketing processes, creating a more personalized and efficient experience for their customers. In this video, they discuss how Dynamics 365 Sales and Marketing helped Microsoft achieve this, and how it can benefit your business as well. 

Grab a cup of coffee and let’s explore how Dynamics 365 can revolutionize the way you interact with your customers.

Deploy Dynamics 365 Sales and Marketing

Ready to transform your sales and marketing results? Contact C5 Insight to plan and implement a Dynamics 365 Sales and Marketing solution today.

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