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The Voice Agent: How a Global Distributor Built Hands-Free Copilot Studio Agents for Field Sellers

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Field sales reps spend up to 40% of their time on administrative tasks instead of selling. Typing notes on mobile devices during customer visits is clunky, time-consuming, and pulls attention away from the conversation. In this session you’ll hear the case study of how a global electrical distributor with over 2,500 field sales reps across 40 countries, found a better way.

The organization built “The Voice Agent” – a mobile PowerApp capable of using multiple Copilot Studio agents that enable hands-free CRM interaction through voice commands. The solution transforms the entire sales visit lifecycle:

  • Plan: AI analyzes accounts and suggests optimal customer visits
  • Prepare: Daily digests with action items and calendar integration
  • Capture: Voice-activated meeting notes with automatic CRM updates
  • Follow-Up: Auto-generate tasks, reports, and next actions

This webinar shares the real-world journey of deploying voice agents at enterprise scale, including the technical realities of working with Copilot Studio’s voice capabilities, workarounds using native smartphone features, and a 3-phase rollout strategy (POC → MVP → Production).

Results include a 30% increase in visit planning efficiency and a forecasted 35% improvement in sales note capture, driving future sales productivity, enhanced business intelligence, and AI-enabled sales outcomes.

Attendees will see pre-recorded demos and leave with practical strategies for building their own voice-first field solutions.

 

Speakers

Traci Winter

Traci Winter

Sr. Director, Business Consulting

C5 Insight