
Geoff Ables
CEO, Microsoft MVP
C5 Insight
Leaders in change management have found that establishing a Center of Excellence (CoE) can be a critical step in successfully driving changes in behavior, thinking, and culture.
In this webinar, Microsoft MVP Geoff Ables shares how CoEs have effectively driven change around CRM, digital modernization, analytics, business intelligence, and citizen developer—and the crucial role they’ll play in driving the adoption of AI like Microsoft 365 Copilot at work.
TIMESTAMPS
00:30 A tale of two companies: one that successfully navigated a digital transformation (IBM) and one that didn’t (Kodak).
03:49 Geoff Ables introduces himself
04:15 Pitfalls of traditional digital transformation projects
07:04 Statistics around current digital transformations (AI, Big Data, Low code, etc.)
08:07 Six realities of today’s digital transformation projects
09:09 Misconceptions about change (it takes longer than you think)
11:53 What is a Center of Excellence (CoE)?
14:17 Three Components of an effective CoE
17:26 Component 1 – Reactive services
18:00 Component 2 – Projects
19:40 Component 3 – Proactive activities
23:32 Closing thoughts on change and CoEs
26:18 Invitation to 365 Leadership Summit 2025








