Dynamics 365 Customer Insights – Data

Understand and respond to customers faster than your competitors

*Dynamics 365 Customer Insights – Data is the ultimate Customer Data Platform (CDP) designed to revolutionize your approach to personalized customer interactions. This dynamic application offers a comprehensive perspective of your customers with real-time insights, ensuring you stay ahead of the curve.

• Build a B2B or B2C 360 degree customer data warehouse
  • Duplicate records are matched and data is enriched from all sources
  • Merge multi-sourced data, trends and artificial intelligence
• Discover insights with detailed customer profiles
  • Prioritized product recommendations
  • Lifetime value segmentation
  • Consent-based marketing
• Deliver exceptional customer journeys by feeding insights back into customer engagement solutions such as Dynamics 365 Marketing, Marketo, Mailchimp and more
• Enhance human interactions by sharing profiles to point-of-sale and CRM solutions, or custom solutions built on the Power Platform

*On September 1, 2023, Microsoft merged Dynamics 365 Marketing and Dynamics 365 Customer Insights into a single SKU, “Dynamics 365 Customer Insights.” Dynamics 365 Marketing is now called Dynamics 365 Customer Insights – Journeys and Dynamics 365 Customer Insights is now called Dynamics 365 Customer Insights – Data.