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Customer Insights

A customer data platform (CDP) meets marketing automation for connected customer experiences

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Create personalized, data-driven customer experiences

On September 1, 2023, Microsoft combined the power of “Dynamics 365 Marketing” and “Dynamics 365 Customer Insights” into a single product called “Dynamics 365 Customer Insights.” The individual applications have been renamed “Dynamics 365 Customer Insights – Journeys” and “Dynamics 365 Customer Insights – Data,” respectively.

Dynamics 365 Customer Insights is a comprehensive platform that enhances customer experiences by merging customer data and real-time journey orchestration.

Dynamics 365 Customer Insights - Data

Customer Insights – Data is Microsoft’s customer data platform (CDP) that enables businesses to become more customer-centric. It provides a 360-degree customer view by unifying transactional, demographic, and behavioral data to inform decisions and interactions of marketing, sales, and service teams. In addition, Copilot allows users to further explore, analyze, and understand customer data and discover new insights using natural language.

Dynamics 365 Customer Insights - Journeys

Customer Insights – Journeys is a powerful marketing automation tool that allows marketers to orchestrate real-time, personalized journeys across various touchpoints. By integrating with Customer Insights – Data, users gain deeper customer insights, enhancing these journeys with rich, data-driven context. This integration leads to more effective and targeted marketing strategies so your message reaches the right customers at the right time.

Ready to modernize your marketing with data-driven, AI-powered insights? Contact C5 Insight.


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