Building out an intranet solution such as SharePoint, or a larger digital workplace initiative, can be a significant investment. For those types of expenses, organizational leaders usually require a business case before committing to the budget.
Let’s look together at some different approaches for your digital workplace business case, and a few examples that you can use in your organization.
The best place to get started with your thinking about a business case for your SharePoint (or other Intranet/Digital Workplace) project is close to home. Think through the following questions and do your homework:
In other words, listen to and understand your audience before you get started. Different people respond to different approaches, and you want to know what will work with your leadership team.
When considering the business case, keep in mind that many of the benefits of an intranet are extremely difficult to quantify. And even some seemingly quantifiable metrics are almost impossible to actually measure.
Consider how you might quantify these benefits:
Just because these items cannot be easily measured does not mean that they should not be a part of your business case. Your business case should include both qualitative and quantitative project justifications – and the qualitative area may, in fact, be the more important of the two.
There are many ways to estimate the ROI of an intranet project. Here are a few thoughts and metrics to get you started.
In most cases, it’s not enough to say “we will recover 10% of the hours spent searching for documents.” You’ll need to quantify those numbers into real figures for the leadership team. Here are a few examples.
Remember to use creative story telling where appropriate – in many organizations a few good stories wins out over 100 valid metrics.
Stories can come from your people (“Jill in finance tells us that she spends at least 9 hours every day looking for documents”), case studies (attend events and talk about the benefits other companies achieved), analogies, or from third parties (here’s a story on digital disruption that I linked to earlier as an example).
Your business case should bring all of the above together into one succinct presentation.
Qualify, quantify, calculate, align with values and priorities, and tell memorable stories.
Need help getting buy-in from organizational leaders? Click here to contact C5 Insight to chat about your intranet and digital workplace business case needs.
The complementary paper includes over 12 years of research, recent survey results, and CRM turnaround success stories.
This 60-second assessment is designed to evaluate your organization's collaboration readiness.
Learn how you rank compared to organizations typically in years 1 to 5 of implementation - and which areas to focus on to improve.
This is a sandbox solution which can be activated per site collection to allow you to easily collect feedback from users into a custom Feedback list.
Whether you are upgrading to SharePoint Online, 2010, 2013 or the latest 2016, this checklist contains everything you need to know for a successful transition.