At the beginning of 2010, our two companies (StreamLogic and Customer Connect) merged to become C5 Insight. One company focused on Microsoft SharePoint and cloud application development. The other company focused on CRM (Dynamics CRM and Salesforce.com) and sales and marketing strategy.
When we merged our blogs, we started to receive feedback that we were providing an overwhelming amount of information. Our blogs included high level strategic and best practice information, as well as detailed technical tips for developers and administrators. They also included information on all of the different solutions that we support. So most of those who were following us found that they were getting some information that wasn’t useful for them. In addition, options for following us were limited to email or RSS feeds.
Something had to change!
So we decided to take a page out of our own Social CRM playbook (it was a typical case of, “the cobbler’s children are the ones with no shoes.”) At a later date, we’ll share details about Social CRM and our specific strategy as a separate blog. For now, suffice it to say that:
Voila – a lot of blood, sweat and tears for us delivered a much more relevant way to consume the information that you want. And it’s all free to you (we guarantee that you’ll get your money’s worth).
If you want to learn a bit more about Social CRM, check out this video.
If you’re currently following one of the older C5 Insight feeds, we encourage you to look at the new options. You will find that you can filter what you’re receiving to just the information that is most relevant to you. Plus, some of our old channels will soon be discontinued – so take the time to sign up for one of the new ones.
Another exciting bit of news at C5 Insight – we have just completed authoring a book, “Microsoft Dynamics CRM 2011 Administration Bible.” There’s even a special appendix on advanced SharePoint integration. To celebrate the book and our new social channels, we’re giving away 5 free copies of the book.
Where do you sign up? I’m glad you asked. We’re going to give away the 5 free copies by randomly drawing from a list of all of our followers once we reach 200 new followers across all of our social channels (or on March 21, 2011 – whichever comes first). So be sure to sign up to follow us by March 21!
Or, if you’re in a hurry to get the book, go ahead and click the image to order it from Amazon.com. If we draw your name as a winner, you can get a signed copy to treasure for generations to come!
So, be sure to sign up for the social channel of your choice today!
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