This notice is related to the quality of the metrics you are getting through your Marketing Automation Platform (such as ClickDimensions, Dynamics 365 for Marketing or other similar products).
C5 Insight has recently learned that some organizations (generally larger organizations) are using bots to pre-screen incoming emails by clicking on all links prior to allowing users to have access to them. This appears to be resulting in a boost in the total clicks that emails appear to be getting - these additional clicks can be considered to be "false positives" because they are not a human that is clicking.
There is no immediate remedy to this issue. You can size the problem as it relates to your organization in a couple of ways:
C5 Insight has brought this issue up with Marketing Automation Platform providers and we assume they are working on it internally (we do not have validation, but because this directly impacts their platforms, it is reasonable to expect that they are highly motivated to develop a solution).
C5 Insight is working with some clients who are looking for a short-term fix and may have some options available to discuss in the coming weeks. If you would like to discuss options, please contact us at:
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