So, you’ve invested in Microsoft Dynamics CRM and you’re itching to pull the trigger on a marketing add-in. Great! But that’s not what we're going to discuss in this blog. Rather, let's take things back to basics and talk about what your marketing team can do from day one, using CRM without any add-ins or even custom configurations.
Marketing Technology is a vast landscape, full of platforms, processes, and the vendors who want to sell them to you. This article sheds a little light on Marketing Automation Platforms (MAPs) and equips you with the questions you’ll want to ask potential partners/vendors before making any buying or upgrading decisions.
Even the top performers in today's business world have some looming questions about Marketing Automation Platforms. How can you best approach technology as a marketer to stay focused on lead and revenue generation without getting bogged down? Read on for a primer in digital marketing.
Digital Workplace Conference, and its selected speakers, aims to help attending companies transform intranet environments and drive business results
ATLANTA, GA. – The Advanced Learning Institute (ALI) will present a 3 day conference and workshop titled “Transitioning Your Intranet to a Digital Workplace” February 2-4 in Atlanta, GA. C5 Insight Managing Partner, Curtis Hughes, has been tapped as a featured panelist for an interactive expert discussion session. Hughes will also deliver a session titled “The Deadly Sins of A Digital Workplace: Moving from Frustration to Effective Collaboration” during the conference.
I recently ran across a staggering statistic: less than 10% of businesses are using a marketing automation solution.
There is a big issue in business these days – blaming technology for people problems.Though it’s true that technology can be fickle and frustrating and even I have often restrained myself from sending my laptop sailing out the window, well…it’s a computer. Can we all just agree, collectively, to assert our human brain’s superiority and stop blaming technology? Here are a few ways to start bringing people back into the mix.
Business Management Consulting firm C5 Insight delivers side-by-side comparison of top CRM platforms along with best practices for successful implementations
New study results uncover common causes of failure and best practices to help businesses of all sizes protect their CRM investment
Why Organizations Are Not Getting More From Collaboration
Everywhere you look on the internet these days, you see Best of 2014 lists. And rightfully so – as we prepare to embark on 2015, it’s natural to gaze back across our most recent journey around the sun. In the spirit of helping you navigate through the more than 80 blogs we published in 2014, we’ve compiled a quick round-up of some of our most helpful and popular entries.
Failure, at its core, can take on many forms. When it comes to CRM, failure can mean a low adoption rate, un-integrated platforms that lack of one view to customer/partner/prospect data, or a costly investment with no return. Many assume that as technology has evolved, failures have decreased. The C5 Insight team set out to find out the truth about CRM failure. Is it on the decline, or are we kidding ourselves in thinking it possibly could be?
Comprehensive results explain common issues in attaining successful CRM adoption and discuss best practices to avoid or correct failing systems
For this blog entry, let’s take a look at ways to build a Targeted Marketing Strategy, and exactly what that means. The end goal here is to penetrate a specific sector of the marketplace, establishing dominance in a particular offering, making your brand synonymous with fixing a customer’s pain. Now, let’s get going on building a strategy around your new favorite marketing concept.
Included for the second year in a row, C5 Insight ranks No. 2432 with a three-year sales growth of 158%
Marketing is a conversation, a relationship, not a one-sided battle to see who can yell the loudest. I’d rather have 100 readers devour every morsel of content over 1,000,000 recipients who ignore - or worse - delete it. This blog entry discusses five basic marketing etiquette tips.
C5 Insight announced today that it has become a Premium Partner member of the prestigious Dynamics CRM User Group (CRMUG).
Today’s Marketing Executive should serve as a bridge builder, thriving in the intersection of technology and adoption. In this blog, we’ll look at five best practices to help Sales and Marketing close the interdepartmental divide.
When “I’m a Marketing Executive” earns a
“yes, but what do you DO?” response, the standard reply is “lead
generation”. But more and more, Marketing can be the bridge. Earning
instead of costing. Filling the pipeline with quality over quantity. Cutting through the noise, not
just increasing the volume.
Managing Partner Curtis Hughes to deliver Deadly Sins of SharePoint Session
New offerings for Power Users, Administrators, and Developers for Microsoft Dynamics CRM and Salesforce.com.
Today's busy professional spends a good deal of time tripping over technology. Somewhere along the way, we've convinced ourselves that the very tools invented to make our lives easier seem to do exactly the opposite. Speaking as someone with minimal technical expertise and absolutely no development background, I recently stumbled upon a striking realization. All I really need to know about CRM, I learned in Kindergarten.
Educational offerings enhance full suite of business solutions and consulting services
Committee to work with Dean Yi Deng in identifying and executing plans beneficial to long term goals of the College
Members of our team recently had the pleasure of attending Microsoft Convergence, a premier conference for the Microsoft Dynamics community. What really struck me about the conference is that, for a gathering of people seeking more powerful ways to use technology, the common theme always lead back to people, and to building better relationships.
As we discussed in a recent entry titled 20 CRM Adoption Options, organizations continue to struggle with adoption. By tying necessary tasks to a functional and dynamic platform, end users won't just have the option to utilize - they'll want to.
The complementary paper includes over 12 years of research, recent survey results, and CRM turnaround success stories.
This 60-second assessment is designed to evaluate your organization's collaboration readiness.
Learn how you rank compared to organizations typically in years 1 to 5 of implementation - and which areas to focus on to improve.
This is a sandbox solution which can be activated per site collection to allow you to easily collect feedback from users into a custom Feedback list.
Whether you are upgrading to SharePoint Online, 2010, 2013 or the latest 2016, this checklist contains everything you need to know for a successful transition.