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Our Mission

Changing Collaboration

C5 Insight's mission is to forever change how organizations collaborate with colleagues, customers, prospects and partners through the application of The LUCK Principle™, resulting in improved profitability for business and improved value for customers.

Seamless & Innovative

Failure is an option, unfortunately, when it comes to customer and employee engagement projects. In fact, research suggests that 47% of companies fail two or more times before getting it right. But failure doesn't have to be part of your journey. C5 Insight's innovative LUCK Principle™, our 14 year history implementing CRM and collaboration projects, and our team of authors, developers, certified trainers, and MBAs, is your key to success.

Founded in 2002, C5 Insight is a steady growth company with corporate headquarters in Charlotte, NC, USA, and a global network of consulting and solution experts.

Changing how organizations collaborate.

Leadership Team

C5 Insight’s leadership team consists of industry and technical leaders recognized for their business leadership, their published contributions and their community involvement.

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Managing Partner
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Geoff Ables is a speaker, author and Managing Partner of C5 Insight. He has more than 20 years of experience consulting with businesses in customer relationship management, collaboration, process design, business intelligence and content management. His insights have been seen and heard through many international venues, including: BusinessWeek, National Public Radio, USA Today, The International Journal of CRM, EuroForum, and The New Zealand Direct Marketing Journal. He is a co-author of The Microsoft Dynamics CRM 2011 Administration Bible, the trainer for the Digital Classroom training series on Salesforce.com Essentials and the author of the forthcoming book, The LUCK PrincipleTM. Geoff has been named as one of Charlotte, North Carolina's "40 Under 40" and is a Microsoft Certified Trainer (MTC), holding additional certifications in Microsoft Dynamics CRM, SharePoint, and Salesforce.com. 

"As a high school student, an organization called Young Life had a transformational impact on my life. In college Young Life impressed upon me the principle of, 'winning the right to be heard,' through good listening. And as my first employer, Young Life showed me that ministry is one of many possible missions. At C5 Insight, I am honored to pursue the high calling of business - of serving colleagues and clients by making them more successful."
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Managing Partner
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Curtis Hughes is a consultant, coach, speaker, and author, as well as a Co-founder and Managing Partner of C5 Insight. He has nearly 20 years of experience consulting with businesses and government agencies across North America, Europe and Asia in the areas of collaboration, digital workplaces, employee engagement, user adoption, and company culture. He has served in a leadership role for the Information Technology Advisory Council (ITAC) for the American Red Cross, sits on the Advisory Board for the UNC Charlotte College of Computing and Informatics, and at the age of 34, was named as one of Charlotte, North Carolina's prestigious "40 Under 40" in recognition of his business accomplishments and commitment to the community.

"One of my driving passions outside of work is … driving! My father and I spent 6 years restoring a 1933 Ford. The project required planning and persistence through a tedious level of detail - but it produced a beautiful result with my dad that is a memory I will treasure and that I hope to pass along to my own son. Changing how people work together in business also requires hard work, persistence and sometimes tedious levels of detail - but it delivers enduring benefits to the team and to the bottom line."

Awards & Certifications

Our company has earned local, regional and national recognition for outstanding customer service, industry expertise, and employee satisfaction and growth. Some of our most recent awards and certifications are listed below.

  • Charlotte Business Journal's Best Places to Work, 2011, 2012, 2013 & 2014
  • Charlotte Business Journal's Fast 50, 2012 & 2013
  • CRN Next-Gen 250 List, 2012 & 2013
  • Inc. 500|5000 List, 2013 & 2014
  • Informatica Certified Partner, 2012
  • Microsoft Dynamics President’s Club, 2012
  • Microsoft Virtual Technology Specialist Program (VTSP), 2012, 2013, 2014, 2015 & 2016
  • Microsoft Gold-Certified Partner: Customer Relationship Management, 2011 & 2012
  • Microsoft Silver-Certified Partner: Business Intelligence, 2012
  • Microsoft Gold-Certified Partner: Portals and Collaboration, 2012
  • Microsoft Silver-Certified Partner: Portals and Collaboration, 2011
  • Salesforce.com Certified Consultant, 2011 & 2012
  • Scribe Elite Partner, 2012
  • SourcingLine's List of Top Force.com Developers & Consultants, 2013
  • SourcingLine's List of Top Microsoft Dynamics CRM Consultants, 2013
  • SourcingLine's List of Top Salesforce.com Consultants, 2013